Canadian Tire Corporation

Canadian Tire logo

First Peoples Group is honoured to be involved with the important changemaking work at Canadian Tire Corporation (CTC). In 2021, we kicked off our working relationship with a staff-focused conversation on Reconciliation in honour of the National Day for Truth and Reconciliation.

Since then, our relationship with CTC has evolved, with FPG providing advisement on the charitable side of the corporation, Jumpstart, and their approach to Indigenous communities, particularly those in the north.

As our work continues to grow, we look forward to future opportunities to advise on an overall Reconciliation framework and commitments from Canadian Tire.